How Can Businesses Be Ready for Festive Season?

India, renowned as the land of festivals, celebrates numerous cultural and religious events year-round. These festivals not only enhance joy, unity, and a unique sense of togetherness among people but also provide small business owners with a prime opportunity to thrive and succeed during the busiest period of the year.

Studies show that around 40% (source BQ Prime) of annual sales for businesses across various categories are driven by the festive season. With consumer demand soaring, sales of clothing, home furnishings, electronics, and jewellery see a significant increase, reflecting a positive spending trend during this time. This presents a golden opportunity for micro, small, and medium enterprises (MSMEs) to expand and grow their businesses.

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If you are a small business owner aiming to leverage the vibrant energy of the upcoming festive season to enhance your business growth, here’s how you can prepare your business for the festivities:

Stocking up Inventories

The festive season brings a surge in demand for supplies. While consumers often seek new items, businesses set sales targets to maximize the season's potential. Business owners usually have a good estimate of the festival demand. To avoid missed opportunities, stocking up on inventory and supplies well in advance is the best strategy for preparing for the upcoming festive season.

Introduce Seasonal Products

Every business typically has products or services that shine during the festive season. Identify these high performers and capitalize on the festive period to boost revenue. Make special arrangements to launch seasonal products, promote them specifically for the festive season, and offer special deals to attract consumers.

Increase Manpower

Whether it's a product-oriented business or a service-based enterprise, the increase in demand during festivals puts additional strain on delivery. Often, the quality of business offerings may suffer due to this heightened demand. To ensure business capability and excellence are maintained, it's crucial to recruit additional manpower ahead of the festive season. Provide them with training to enhance business efficiency and meet the increased demand of the festive period without compromising on productivity and competence.

Introduce New Machinery

Most businesses focused on products have established manufacturing units, yet they continually integrate new machinery to enhance production speed. Service industries primarily depend on manpower to handle seasonal demands. Introducing new technology and software can significantly accelerate operations and enhance customer satisfaction. During peak demand periods, small businesses must ensure sufficient supply and utilize modern tools to capitalize on the festive season effectively.

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Make Product/Service Innovations

While every business has its staple offerings, the excitement of the festive season encourages innovative business offerings. Providing season-specific products or services enhances customer satisfaction. Introducing festive season innovations alongside regular offerings is a great way to boost profits.

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As the festival season approaches in India, it's an opportune moment for small businesses to intensify their efforts and strategize for upcoming festivities. After enduring pandemic-related losses in recent years, it's crucial for business owners to restock inventory and acquire essential materials. However, a major obstacle for MSMEs at this juncture is their struggle to meet capital needs. For small businesses, particularly those with limited cash reserves, investing in inventory before the festival season poses a significant challenge. Additionally, the lack of dependable external financing options further complicates preparations for the anticipated surge in demand during the festive period.
 
Small businesses rely on consistent capital to manage inventory, procure raw materials, and meet operational costs. However, traditional financing avenues such as bank loans often pose challenges due to stringent eligibility requirements and lengthy application procedures. Specialized business loans offer a solution tailored to the needs of small enterprises, providing swift access to funds through a straightforward application process. Typically, small business owners can apply online, submit minimal documentation, and receive funding within a short timeframe.

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During the festival season, securing dependable financing is critical for small businesses. Exploring diverse business loan options and selecting one that aligns with their specific needs can help small business owners optimize the opportunities presented by the festive period. 

To foster growth among MSMEs during the current period and into the future, Godrej Capital has introduced business loans in secured and unsecured categories, featuring flexible repayment terms.

Godrej Capital recently launched the Udyog Loan Against Property (LAP), a secured loan option designed for MSMEs seeking immediate financial assistance by mortgaging property as collateral. This loan allows businesses to meet funding needs without selling their property. Udyog LAP accepts various collaterals such as plots, commercial, and residential properties, offering higher eligibility based on multiple income sources, extended repayment periods, rapid approvals, and competitive interest rates, facilitating business growth seamlessly.

Alternatively, Godrej Capital Business Loan provides remarkable flexibility as an unsecured option. It allows borrowers to customize EMI plans, pay interest only for up to 12 months, and earn rewards for timely repayments. This fully digital loan ensures quick approval, offering certainty on eligibility without complications.

Furthermore, Godrej Capital launched Nirmaan, a holistic business solution tailored to support the expansion and development of MSMEs. Beyond financial aid, Nirmaan offers a suite of supportive services such as legal counsel, skills enhancement programs, and operational management support. For more information on Nirmaan, click here.

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If you’re a business owner looking to grow your business, apply for a business loan. To read and understand more about business loans, visit the knowledge centre.

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The contents of this article are for information purposes only & not a financial advisory. For more details, please refer to the product or service document and/ or connect with our customer representative prior to making any financial decision. The information is subject to update, completion, revision, and amendment and may change materially. The information is not intended for distribution or use by any person in any jurisdiction where such distribution or use would be contrary to law or regulation or would subject Godrej Capital or its Affiliates to any requirements. Godrej Capital or its Affiliates shall not be responsible for any direct/indirect loss or liability incurred by the reader for making any financial decisions based on the contents and information mentioned. Please consult your financial advisor before making any financial decision.

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